Transcript

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how to start a business without any money
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Bernadette Doyle here from Bernadette.tv where we help you be the best you can be in your
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business AND your life.
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This week’s question comes from Carol who asks, Is there any way to go from broke to
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a financially secure business?
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Carol, the answer is OF COURSE! Let’s face it — everyone who’s ever started a business
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from scratch have always faced the same problems: no reputation, they no money, and they have
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virtually no resources. • Not enough time!
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• Not educated enough! • Not smart enough!
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• Not old/young enough! But let’s face it, just about EVERY successful
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business has started with these same challenges. For example, Richard Branson started his first
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business venture as a schoolboy making sales calls from the phone box at the end of the
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road.
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Apple was started Steve Jobs and Steve Wozniak in one of their parents’ garage
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Innocent smoothies was started with one stall at a music festival
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I could give you many more examples, but the point is consistently successful people don’t
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worry about what they do or don’t have, they do their best with what is available to them.
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That’s called resourcefulness. Instead of complaining about how few hours
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there are in a day, make the most of the 24 hours you DO have — the same 24 hours that
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everyone is given. Instead of using a lack of money or education
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as an excuse, do your very best with what you DO have.
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Instead of wishing for something that you don’t have and using that as your reason NOT
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to move forward, look for what you can use right now, who you can speak to, for something
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they can learn, for anything that will take them closer to their goals.
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If you’re struggling in life at the moment and have goals that seem as far away as ever,
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my suggestion to you is don’t blame a lack of resources, but become more resourceful
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with what you have. Do what you can, with what you’ve got, from
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where you are. You’ll be amazed at what you can do with what
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you’ve already got. Of course, this also means that you’ve got
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less excuses for not making progress, giving you more responsibility for your success (or
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lack thereof) whether you like it or not. As scary and confronting as this can be for
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some people, it’s a good thing. So what have you got around you that you can
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be more resourceful with? Here are my six top tips for making the most
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of what you’ve got when starting a business from scratch.
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1. Use the resources at your fingertips. Have a car? You could offer a local delivery service.
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Have a kitchen? You could start making cakes or providing catering for parties.
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2. Build a business round the skills you already possess. What can you do that someone else
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might be prepared to pay for? Can you make clothes, paint and decorate, programme a computer,
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speak Italian? Do you have a hobby you could turn into a business? If you possess a skill
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that other people don’t, or would need to invest time and money learning for themselves,
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that immediately puts you at a big advantage. 3. look for the gaps in the market — your
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business will be most successful when you serve an existing want and need which isn’t
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already being met in the market. This may take some digging and some creative thinking
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on your part. The willingness to do this separates the wannabes from the players.
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4. Get customers to pay you upfront — or at worse, half upfront, half later, so that
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your costs are always covered. When steve jobs started apple he got a purchase order
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from his first customer and used that to secure credit to get the parts he needed to fulfill
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the order. There is ALWAYS a way. 5. Don’t put your fledgling business under
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pressure by expecting it too pay for all your living expenses and personal outgoings too
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soon. It may take months, or even years before your business can pay you a full time salary.
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Until then, you may need to work part or even full time to cover your living expenses. In
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reality that may mean you are working two full time jobs to get your business off the
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ground. Sometimes that’s what it takes. 6. Make the most of free technology to promote
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your business. You can build a website for nothing using wordpress.org Then get social
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networking. It’s free, it’s easy, and it’s an amazing way of promoting your business
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without spending any money. Sign up to Twitter, create a Facebook page, and join Linkedin.
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Finally I want to share without one of my favourite quotes : ‘God doesn’t give us our
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dreams without the ability to make them happen’ If you have a dream for a business, then you
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also inside of you all the seeds to make it happen. Does that mean it will be easy? NO.
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You may have to dig deep, you may discover inner strengths that you didn’t know you had
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— but the path to where you want to be starts from where you are now.
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Don’t delay your dream by wishing for a different starting point. Get started TODAY by making
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the most of what you have right now. Carol that was my answer to your question,
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thank you so much for asking it.
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So now I’d like to hear from YOU! What have you been telling yourself you ‘need’ before
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you can get started? Have you overcome a lack of resources? How did you do it? What are
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your FAVOURITE inspirational examples of people who have overcome a lack of resources to achieve
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something they wanted? Let’s build a collection of inspiring examples and bust through those
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‘I CAN’T BECAUSE….’ Excuses.
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Come and share your examples on my blog, so go there and leave a comment now.
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Did you like this video? If so, subscribe to the channel and share it with your friends.
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And if you want even more great resources to help you get more of what you want in both
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your business and your life — then come on over to www.bernadettedoyle.com and sign up
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for email updates.
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Thank you so much for watching and I’ll catch you next time on BernadetteTV.

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