Transcript

0:00
– On this episode I’m live-streaming while I’m doing
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the episode, and I answer questions about
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the new YO app and a couple other things
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that I can’t remember now.
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(upbeat music) (audience cheering)
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You ask questions, and I answer them.
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This is the #AskGaryVee Show.
0:27
Hey everybody, this is Gary Vay-ner-chuk,
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and you’re watching and listening to Episode 76
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of the #AskGaryVee Show.
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Speaking of listening, I want to,
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as a matter of fact, this is actually perfect.
0:40
I’m actually live-streaming a market?
0:42
Is that? Mer-kat? I gotta hit up the,
0:45
I know the guys, we’re actually looking at it.
0:47
We may even invest in it, it’s pretty interesting.
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Anyway, we’re streaming live, so I’ll actually
0:52
talk to you guys as well at Meerkat.
0:54
I’m looking for people to leave reviews to the podcast
0:57
of the #AskGaryVee Show, so all of you listening
1:00
to the show right now, one thing I realized
1:02
that I need to do to bump it up,
1:04
so this is not a question of the day,
1:06
this is a request of the day.
1:08
Can we get a Request of the Day look?
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You gotta give me credit for 76 episodes,
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and I think I did one or two others,
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but the request of the day is, if you are listening to this,
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especially on iTunes, by the way,
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thrilled to get one star and you saying the show
1:23
sucks crap balls, that’s fine, I respect that.
1:25
But the review itself actually matters,
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and so VaynerNation, please hook me up there,
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Meerkat Mafia. (laughing)
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Get in here.
1:35
And that’s that.
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I had a great weekend, spent a ton of time
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with the kids, it was phenomenal.
1:39
Re-posted the Monday motivational video this morning.
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I think I’m just gonna do that every Monday.
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Though, DRock, do you think we should tape
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an original Monday motivational video
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every Monday on that corner?
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I kind of think there’s something there.
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So if I’m around next Monday, am I?
1:54
If I’m around next Monday, let’s just do another one.
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I think we should just do it, and I’ll just do new
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versions of being angry at people
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that are not happy about their Monday.
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Are you in my calendar yet?
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Am I here? I’m in Vegas?
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All right, that’s good.
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But I’m available the next following Monday,
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so we’ll do it the 16th.
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Let’s get into the show.
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– [Voiceover] Jason asks,
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“How do you know how much time
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to give to clouds versus dirt?
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Is it based off your personality and strengths?
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Example, if you’re gifted to lead and set the vision,
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should you spend less time doing the work
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even though you also like it just as much?”
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– The clouds and dirt debate is a super tough one.
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Obviously for people that follow me,
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DRock, that was really just you, take the credit.
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DRock made an incredible film, let’s actually link that up
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right here, or take over, I don’t know
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what you do these days.
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It’s just really my thesis of how I build businesses,
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how I live life, right?
2:59
Focus on the big big big things, but don’t get scared
3:00
to get your hands dirty, ’cause execution matters.
3:02
Ideas are shit without the execution, and vice versa.
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Don’t play in the middle, that’s the real concern.
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And so I think you need a healthy balance.
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To me, I can give you a good answer here.
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This is one man’s humble opinion,
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I’m uncomfortable if you go 70-30 in any direction.
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If you’re over-indexing 70 or 30 in any direction,
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that’s a problem to me.
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So stick to minimum 70-30 clouds and dirt.
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Yes, I do think you can map your DNA
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if you’re a big thinker, big time thinker,
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finding where I place 70 there,
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still have the humility and the practicioner skills
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to bang out a 30% here.
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If you don’t think you’re as big of an idea,
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you think you’re grinding and your hustle is a big factor,
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or there’s an ebb and flow,
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like sometimes I’m in 70-30 mode, and then
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I’m in 30-70 mode because the 70 was right
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and now I have to execute.
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As a matter of fact, right now, I feel with VaynerMedia,
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the last nine months I was 70 execution,
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but I’m feeling myself moving up to like
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90 thinking, 10 execution, because I need to re-chart
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the course of the company because I’m seeing
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not vulnerabilities, I’m seeing opportunity,
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and that puts me on the offense.
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So I don’t think there’s a perfect breakdown of clouds
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and dirt, they just always need to be in play,
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and really I don’t think of them as a day to day basis,
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I think of them more holistically as a true commitment
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both to strategy and the dirt that you need
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under your fingernails in execution.
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Way too many primadonnas right now,
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I’m the thinker.
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Think this.
4:33
– Hey Gary Vee.
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Big Ed Barnum here from Big Ed Barnum’s
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Bubble Barn and Garden with an important
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question for you: If my right hook is
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Watch my web series, what are some appropriate,
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I should have stretched.
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Uh, jabs?
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– Actually, you know what Staphon,
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why don’t you do a little walk around the office
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right now, this way they’ll miss this question
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so that will make them have to watch it later
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and then they can also see a bunch of Vayner stuff.
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Big Ed, first and foremost, as a hardcore WWF, not E,
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fan growing up, you feel like a wrestler,
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and this is a wrestler promo, and that feels amazing to me.
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I just love that.
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You know what’s so funny?
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That’s what I want.
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I want people to go to GaryVaynerchuk.com.
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I want that, and I want people watching my content.
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Get in here, Staphon.
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And I want those same things, and so
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I think that content itself is the jab, right?
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Put out micro pieces of content.
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I’m a big believer, I think that I’m hitting a golden era
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in my content production.
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Live streaming, my Snapchat Stories game is up,
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my Instagram game is up, my Twitter’s still on point,
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my Facebook fan page content is up,
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LinkedIn is stronger than it was before.
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Pinterest we’re still lagging.
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When you can really get our Pinterest game up, right?
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– [Steve] It’ll happen for Wine Library I think.
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– I know, but we’re talking about me now, not Wine Library.
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Pinterest needs to get up a little bit,
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but you need to put out micro contents.
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The reason I wrote “Jab, Jab, Jab, Right Hook”
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is to get you to put out different little pieces of content
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that still thematically ladder back up
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to what you’re doing on your website
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that are contextual for the platform.
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Big Ed, don’t get lazy on me.
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You’re Big Ed.
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Go out there and put out content across the board,
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and don’t just make it,
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remember, the jabs need to be jabs.
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Don’t just make the content where you’re like,
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my biggest idea ever is, dot dot dot, go to my website.
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Your website will get traffic as a byproduct,
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and you were able to throw right hooks
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on those social platforms, but put out jabs of value
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to the audience where they actually spend their time.
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Big Ed, they love you and they want to go to your website,
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but they’d rather, more than being on your website,
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be in all these other places, and it’s up to you to be there
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and use that as a gateway drug to get them back.
6:55
(upbeat music) – [Voiceover] Laurie asks,
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“When you have a new idea for your business,
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how long does it take you to implement?
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Do you run with it?
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Strategize for a while?
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Consult with others?”
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– Laurie, this is really interesting because I’ve actually lived
7:07
this now in my 39 and a half years of my life.
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I’m getting close to 40, boy it’s starting to freak with me.
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Look, there’s been businesses that I’ve sat on in my mind
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for such a long time before they get executed.
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Years, sometimes, even, as they marinate and get refined.
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Then there’s me and Jerome Jarre have dinner,
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and literally the next day there’s Grape Story
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and we have a talent agency representing Vine celebrities.
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So to me they’ve run both of the gamuts.
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Me and AJ spent nine, 10, 11, 12 months trying
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to figure out what we were gonna do.
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Little known fact, before starting VaynerMedia
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we were probably on third base on starting
7:46
a fantasy sports site, which would have probably
7:50
been a good idea, or a deal of the day site,
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which would have also been a good idea
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as that was the early days of Groupon and Living Social.
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So we picked the wrong one, but we marinated.
8:00
Maybe it didn’t come out as good as we wanted.
8:03
But we’ll take Vayner as a consolation prize.
8:06
Really I think it comes down to the idea,
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it comes down to the timing.
8:12
I’ve got ideas that are running through my head now,
8:14
bad timing, I’m running too much stuff,
8:16
I’m doing too many things at once.
8:18
This whole content team was probably,
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I don’t know, how long was I talking to you
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before we even started?
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How long was it being flirted about,
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or was that just in my own mind?
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– [Steve] Six months, but it was just
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you and me for like a year.
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– No I know, but before it was just me and you,
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how long was that, like hey Steve,
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I’m thinking about something?
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– [Steve] Six months. – Yeah, it was six months
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before we literally, and that probably means
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12 months, and Steve started for a year,
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and then it started rolling with all the other characters.
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So I just think it comes down to the idea,
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but more importantly for me,
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because I’m always rolling with ideas, it’s the timing.
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Am I prepared?
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Don’t forget, I’ve often answered that the biggest
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failures in my business career have been
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when I’ve bit off more than I can chew.
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I’m in the process of it right now.
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FaithBox, Resy, VaynerRSE, Brave, VaynerMedia,
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my personal brand, there’s a lot going on right now
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and I’m trying to hold up all these balls,
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and we’ll see what happens.
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– Hey Gary Vee, it’s your old friend Nicole Lapin.
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Not old like that. Don’t get crazy.
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Here’s my question: Why do you think men
9:19
should aspire to date a rich bitch?
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– Hey Nicole, big shout out to you.
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I know your book’s out.
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I took this question because you are an old great friend
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and I wanted to give exposure to your new book,
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so DRock, let’s link that up.
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I know you’re doing super well with your book,
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and I think we talked a little bit about,
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the book is about really financial stability
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and financial smarts, I think, that a man should
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marry a rich bitch or be in that situation,
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or a woman should marry a rich bitch dude
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for the same reasons that,
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having a stable financial partner
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is always a good decision in life.
10:00
People that are unable to manage their money
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deal with so much stress, and money is not
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the most important thing, but when you don’t know
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how to handle that, there’s an enormous amount of stress
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that comes along in life, and it’s not
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about how much you make.
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There’s plenty of people who know how to manage
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their money making $37,000 a year
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and have a lot less stress than people
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that make $140,000 a year and don’t know how to manage.
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To me, I’m anti-stress.
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Money management is at the tippy top of the list,
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probably right below the health and well-being of family,
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and that would be the core reason.
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– Yo, Gary Vee.
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What do you think of the new and improved YO app?
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Is it worth it for my small business,
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food drug and restaurant to get
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this deliciousness out into the world?
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Answer my question.
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Thank you, and keep hustlin’.
10:42
– Greek Mike, great question.
10:44
Shit answer, which is, I haven’t looked
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at the new and improved YO app,
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thus I can’t give you a real answer.
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I’m not even really sure why I’ve even accepted
10:52
the question knowing that my answer was such crap.
10:55
It was probably mainly because I loved the video
10:59
and wanted to give you the exposure and the shout out
11:01
that comes along with being on the show,
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but it also gives me an opportunity to kind of
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answer the question as a whole, which is,
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look, communicating,
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I have a phone call, what time, right now?
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Yeah, all right, I need to run, ’cause this is super
11:13
important, let me just wrap this up.
11:15
At the end of the day, communicating with your audience
11:19
is the number one thing that you should be doing
11:21
at all times, and if you feel like the YO app brings you
11:23
value and your audience value, then you should do it.
11:26
You should do that, you should do Meerkat,
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Snapchat, Instagram, Twitter, Tumblr, Pinterest, Facebook.
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Whatever you think actually communicates
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and has an ROI that’s time that you put against it
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to communicate about the exposure
11:38
of eating a beautiful gyro, do that.
11:40
Question of the day:
11:42
How many siblings do you have, and what are their names?
11:48
I like mine, that’s why I want that question.
11:50
You keep asking questions, I’ll keep answering them.
11:54
Staphon, what are they saying in there?
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– [Staphon] They’re like what are you doing,
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what are you filming?
11:57
(laughing)
11:59
What’s going on with the chat, they like it?
12:02
– [Staphon] They want to know how you feel about Meerkat.
12:04
– Well I don’t know yet, it’s early.
12:06
I’m just feeling it out.
12:07
Is it pronounced meerkat?
12:09
– [Steve] It’s like the animal, like Timon
12:10
from Timon and Pumba.
12:12
– Is that a meerkat?
12:13
– [Group] Yeah. – That’s an actual thing?
12:15
– [Steve] That’s an animal.
12:16
– That wasn’t them like, there’s no names,
12:17
let’s come up with something?
12:19
I swear on the Jets, I’ve never heard of meerkat.
12:22
– [Voiceover] Look at their logo,
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their logo is a meerkat.
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– How many people have heard of a meerkat before?
12:28
Aw, fuck, all right guys.
12:32
Guess I didn’t see that Disney movie.
12:34
Let’s move on.
12:35
Steve’s a little rusty.
12:37
I get it, I get it, but I want the whole thing, go ahead.
12:41
I don’t need it for that, but I need it for this.
12:44
– [Steve] Got it. – This is prime time.
12:46
– [Steve] For example, if you’re gifted
12:48
to lead and set the vision,
12:50
– No don’t do that, ’cause then my bald spot.
12:52
Just kidding.
13:02
(upbeat music)

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